"We are the music makers, and we are the dreamers of dreams." - Arthur O'Shaughnessy (and of course, Willy Wonka)
Lay’s knows their brand loyalists are adamant about voicing their opinions - hence the popularity of the long-running Do Us A Flavor program. But they tasked us to find a different way to let consumers’ voices be heard.
We came up with a simple upvote/downvote program that let consumers choose which flavors stay and which are cast off the shelves forever. Flavors were paired, sides were taken, and votes were cast. But the decisions were tough - as you’ll see in this web content series featuring the always adorable Anna Faris.