"We are the music makers, and we are the dreamers of dreams." - Arthur O'Shaughnessy (and of course, Willy Wonka)
If you’ve been on the interwebs in recent years, you’ve probably noticed a trend of Cheetos enthusiasts - unprompted by the brand - making all manner of weird and wonderful food dishes using Cheetos. So we pitched Cheetos the idea of capitalizing on the trend by creating our very own, very real, pop-up restaurant.
We found a space, found a chef, found a ton of people who were down for this particular brand of madness (all dates and times sold out in less than 48 hours), and found a lot of buzz in the process. To announce, we created a content piece with our chef, Anne Burrell, and everyone’s favorite Spotted Cheetah.